The name "Temption" is made up from parts of the words "tempus" and "functiones" and expresses the philosophy behind these watches. These are instrument watches par excellence. They are superb everyday watches. They are tough and robust. The information is presented in a clear, simple and uncomplicated way. Priority is given to easy readability. There is no superfluous ornamentation. Even the logo is understated, being black on black for the black dial watches.There is a strong element of "less is more". The designs of these watches are original, refreshing and timeless and are the creations of Klaus Ulbrich who is the firm's owner. These watches carry an exclusivity which comes with the small production numbers. They have an international reputation among watch enthusiasts and connoisseurs. The philosophy behind these watches includes certain principles. One is that the watches should be of outstanding quality (they are). Another is that there should be no imitation of fashions and styles from times past and no imitation of the current crop of mass produced watches. This makes these watches not only functional devices for today but also for any day. They are thus potential timeless classics.